This is partly due the shift from print to ebook and Internet, of course. But I can't help but thinking if part of the decline of a 131-year old magazine isn't in part to the fact that fewer women these days are either ladies or interested in home-making:
The monthly Ladies' Home Journal. After 131 years, the July issue will be its last, reports Ad Age. The website will continue on, and the magazine itself will become a quarterly special-interest publication available starting this fall on newsstands, vs. via subscription. Nonetheless, the entire editorial staff was laid off as part of the change. LHJ has a circulation of 3.2 million, down from a 1968 peak of 6.8 million, according to parent company Meredith.Of course, such things are often harbingers of a pendulum about to change direction. Given that more mothers are staying home than previously, LHJ may have done the equivalent of buying at the top.
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