Wednesday 25 June 2014

Divorce sells

Everyone is familiar how sex is used to sell things to men, but they're probably not as cognizant of how divorce is used to sell things to women. Dalrock observes that these days, women's entertainment is drenched in advertisements for divorce:

I could go on at length, because entertainment aimed at women is drenched in this.  This isn’t just a secular problem either.  Every modern Christian’s favorite movie on marriage Fireproof is a story about a woman who has to decide if she should divorce her husband for the doctor she works with.  She doesn’t have a Cosmo quiz to help, but with the help of the Book of Oprah she is able to determine if she loves him or not, and if he loves her enough for them to stay married.  I won’t ruin the fun for those ladies who haven’t seen the movie yet, because figuring out if she should stay married or embark on an exciting path of divorce empowerment is the whole fun of the movie.
How do the pro-civilized fight that? Consciously and purposefully. Fortunately, we have the natural human desire for the pair-bond working in our favor, whereas no amount of Eat, Pray, Loves and Fireproofs can outweigh the observable evidence of the lonely cat ladies in our midst.

As for the women being sold divorce, Glenn Reynolds has the right advice: Ruminate less, try more.

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